With Hong Kong emerging as an important destination for aggressive marketing through medium of trade fairs, the Export Promotion Council for Handicrafts (EPCH) is organizing the participation of more than 150 Indian handicrafts exporters to showcase their products in the four-day-long Hong Kong Houseware, International Home Textiles & Furnishing to be held from 20-23 April and Gifts & Premium Fair to be held from 27-30 April in Hong Kong.

Excluding Hong Kong and mainland China, the top other visiting countries and regions are: India, United States, Taiwan, Japan, Australia, United Kingdom, Korea, Thailand, Germany, Italy, Philippines, Spain, Brunei, Turkey, Macau, Malaysia, Israel, Singapore etc.

More than 150 Indian companies will be showcasing a wide range of products, spread over an area of 1500 sq. metres, which include Gifts, Premium & Corporate Gifts, Fashion Jewellery & Accessories, Picture and Photo Frames & Christmas Decoration, Kids Room Accessories, Candle Holders, Bowl, Vases, Home Furnishing Items, Cushions, Curtains, Apron, Towel, Mats, Handicrafts of Art Metalware, Handicrafts of Woodware, Textile-based Products, Jute, Cotton, Wine, Shopping and Canvas Bags, Baby & Bedroom Textile, Bedroom & Kitchen Textile, Carpet & floor coverings, Upholstery & furnishing Products, Window Accessories in textiles categories and Bar Accessories, Home Living, Furniture, Home Tech, Green Living Health & Wellness, Home Accents, Kitchenware & Gadgets, Outdoor living Paintings, Objects d’Art, Tableware in Houseware categories.

"After detailed analysis and survey of the trade shows of Hong Kong, the Council has been participating on regular and annual basis in these trade fairs covering the entire range of handicrafts sector of India," said Rakesh Kumar, Executive Director of EPCH.

"Handicrafts occupies an important place in the Indian economy and society. This product group is a large foreign exchange earner, employment generator for economically and socially backward classes and promoter of Indian ethnic, cultural heritage worldwide," he added.

EPCH -- an apex body for promotion and export of handicrafts products from India to the world market -- has since evolved an integrated and comprehensive policy which revolves around development of new product lines, new designs, improvement in technology and aggressive marketing as well as exploration of new markets.

Source:- smetimes.in