Around a 100 foreign buyers from above 30 countries are participating in Sourcex India 2023, the flagship reverse buyer seller meet organised by the Federation of Indian Export Organisations (FIEO).

“More than 100 foreign buyers from 30 plus countries are attending the event and meeting over 125 plus Indian companies exhibiting top Indian brands,” the apex exporters’ body said on Thursday.

The three-day reverse buyer seller meet is being held from March 9-11 in New Delhi.

As per A Sakhtivel, president, FIEO, despite global headwinds, Indian exports will give an additional $100 billion over an above what was achieved in 2021-22.

FIEO DG & CEO, Ajay Sahai said that branding is key to promoting exports in niche segment and insulating against price sensitivity and suggested a 3-tier strategy to promote brands.

“The government should promote India as a brand with a laid down strategy. Product specific councils/associations should promote product as a brand as is being done by Californian Almonds Association for Calfornian Almonds,” he said, adding that companies should develop their own brands, which may require substantial investment for liberal financing may be extended.

Source:- economictimes.indiatimes.com